CDPs in 2025: The Recalibration Phase is Here
The release of Gartner’s first-ever Customer Data Platform (CDP) Magic Quadrant in 2024 was met with considerable excitement. A maturing market was finally gaining analyst validation. Whether at ShopTalk, NRF, or CES, CDP booths were everywhere. Fast forward to 2025, and the landscape looks… very different. What changed? Nearly everything. Vendors, buyers, and analysts are…
