The Marathon vs. The Spartan: Why Linear Strategy Fails in a Chaotic Market
Most organizations still run their strategy like a marathon: linear, predictable, and optimized for endurance. But in a market defined by chaos, disruption, and AI-led innovation, perhaps it’s time to think like a Spartan. Agile, adaptive, and ready to fight through the terrain.
In this post, I explore why linear strategy models are breaking down and how agile strategy archetypes are helping firms thrive in uncertainty.
