Social Media Tools 2011

Here goes a listing of 230+ social media tools for extraction, monitoring, and analysis. This was compiled in 2011, so some of the tools might not be available today. You can leave a comment if you find any such tools in the list, and I will have them updated in the next version (2012). Before you start looking at the list of tools, it’s better you get a clear understanding of the various terminologies so you know which tool is meant for what.

Social Media Engagement (SME) tools are communication platforms where users take action and can respond, engage, interact or communicate directly on social networks, including Facebook, Twitter, blogs, forums, etc. Users provide the login credentials and offer OAuth permissions and can tweet, comment on a blog post, or respond to a question in a forum without leaving the SME platform. These are real-time, highly customized dashboards and often offer multiple accounts, a shared workspace for many users, and the ability to respond in multiple places with one click.

Social Media Monitoring (SMM) tools, often called listening platforms, are where most social media strategies begin—monitoring and tracking mentions of your brand, products, competitors, and industry issues. SMM tools offer countless ways to analyze, measure, display and report findings

Social Customer Relationship Management (SCRM) tools aggregate dozens of types of information from multiple social networks to give users the most complete view possible of each customer.

Social Media Specialized (SMS) tools fall into a handful of buckets. These tools are not standalone tools or comprehensive platforms but specialized tools focused on analyzing and optimizing one aspect of your social media efforts. The intent is to use these tools to supplement, not replace, other tools. Some of these tools are available on SMM or SME platforms; for example, you can view Klout scores within Seesmic Desktop. These tools can be broken down into the following categories:

• Influence – Klout, PeerIndex, TwinFluence, Twitority, Zuberance
• Conversion tracking – Argyle Social
• Twitter analytics – Bit.ly, Tweetreach, Twitalyzer
• SEO – Hubspot, SEOMoz, Raven Tools
• Xefer
• Ad.ly
• Soovox

Social Media Content Management (SMCM) tools facilitate the creation, distribution, optimization, and management of social media content. Each tool facilitates at least one specific activity. For example, Timely posts your tweets at a future time to achieve the most reach.

	Platform	Media type	Market Type	Type	Cost
Actionly	Actionly	All		Paid	$20/month
Crowd Favorite	Addictomatic	All		Free
New Media Strategies	AIM	All		Paid
Alterian	Alterian (formerly SM2)		SMM	Paid	$500/month
PeopleBrowsr	Analytic.ly	All		Paid
Socialware	Asomo	All	SMM	Paid
Awareness	Awareness Networks			Paid
Bantam Networks	Bantam Live	Twitter	SCRM	Paid
Beevolve	Beevolve	All	Sentiment	Paid
Biz360 Inc.	Biz360	All		Paid
Hubspot	Blog Grader			Free
Blogmeter	Blogmeter	All		Paid
Nielsen	Blogpulse	Blogs		Free
Google	Blogsearch	Blogs		Free
Technorati	Blogsearch	Blogs		Free
Cognita AG	blueReport	Blogs, Twitter		Paid
Effyis	Boardreader	Forums		Free
Pidgin Technologies	Boardtracker	Forums		Free
Tick Tock Boom Digital	BoomSonar	All		Paid
Position2	Brand Monitor	All		Paid
Tinval Sistemes S.L.	BrandChats	All		Paid
BrandMetric	BrandMetric	All		Paid
Brandmonitor	Brandmonitor	All		Paid
Brands Eye	Brands Eye	All		Paid
Brandwatch	Brandwatch	All	SMM	Paid	$300/month
BuiltWith	Built With			Paid
Meltwater	Buzz	All	Sentiment	Paid
Sports Media Challenge	Buzz Manager	All		Paid	$13000/year
Attentio	Buzz Report	All	Sentiment	Paid	$775/month
Buzzcapture B.V.	Buzzcapture	All	Sentiment	Paid
BuzzDetector	BuzzDetector	All		Paid
BitConfused	BuzzDing	All		Paid
Buzzersation	Buzzersation	All		Paid
BuzzGain	BuzzGain	All		Paid
Buzzient	Buzzient Enterprise	All		Paid
BuzzLogic	BuzzLogic Insight	All	SMM	Paid
BuzzNumbers	BuzzNumbers	All		Paid
CustomScoop	BuzzPerception	Blogs		Paid	$299/month
BuzzStream	BuzzStream	All	Sentiment	Trial/Paid	$49/month
AT Internet	BuzzWatcher	All		Paid
Betaworks	Chartbear	Twitter		Paid
ChatterBeacon	ChatterBeacon	Facebook		Free
Collective Intellect	CI:View and CI:Insight	All	Sentiment	Paid	$300/month
Cision	Cision Social Media	All		Paid
CustomScoop	ClipIQ	All		Paid
Clipit News	Clipit – online media monitoring	All (dutch)		Paid
Expert System	Cognito Monitor	All		Paid
Collecta	Collecta	Micromedia, Blogs, Video		Free
Netbreeze	CommMonitor	All		Paid
SiteQuest Technologies	Compliance WatchDog	All		Paid
Backtype	Connect	Blogs, Twitter, Friendfeed		Free
ContextVoice	ContextVoice			Paid
eCairn	Conversation	All	SMM	Paid	$99/month
Converseon	Conversation Miner	All	Sentiment	Paid
CoTweet	CoTweet	Twitter	SME	Trial/Paid
Cyveillance	Cyveillance	All		Paid
Brandtology	DCMS	All	Measuring tool	Paid
Decooda	Decooda	All		Paid
e-CBD	Dialogix	All	SMM/SME	Paid
Digimind	Digimind Meta-Search	All		Paid
Onalytica	Direct Access – InfluenceMonitor	All		Paid
Direct Message Lab	Direct Message Lab			Paid
DNA13	dna MediaVantage/Monitor	All	SMM	Paid	$560/month
Dow Jones	Dow Jones Insight	All		Paid	$5000/month
Kaleidico	Eavesdropper	All		Paid
Teezir	eCare	All		Paid
Engagor	Engagor Insights	All		Paid
Martiz Research	Evolve24	The Mirror		Paid
PR Newswire	eWatch	Blogs		Paid
Hubspot	Facebook Grader			Free
Factualz	Factualz	All		Paid
FollowThing	FollowThing			Free
Glerts	Glerts	All media indexed by Google		Free
Gnip	Gnip			Paid
Polaris Ventures	GraphEdge			Paid
Ethority	Gridmaster	All		Paid
HootSuite	HootSuite		SME	Paid	$5.99/month
Inuda Innovations	HowSociable	All		Free
Icerocket	Icerocket	Blogs		Free
infoFactory	ifMONITOR	All		Paid
iMonitoring	iMonitoring	All		Paid
iMooty	iMooty	News		Free
Bivings Group	Impactwatch	All		Paid
Insttant	Insttant	Twitter		Paid
JamIQ	JamIQ	All		Paid
JitterJam	JitterJam	All	SCRM	Paid
Jive Software	Jive Social Media Engagement	All	SMM	Paid
Katapedia	Katapedia	All		Paid
Klout	Klout	Twitter		Free
Landau Media	Landau Media Monitoring Internet	All		Paid
Facebook	Lexicon	Facebook		Free
Linkfluence	Linkfluence	All		Paid
Lithium Technologies/Scoutlabs	Lithium Social Media Monitoring	All	Sentiment, Enterprise Apps	Paid	$249/month
Market Sentinel	LiveBuzz	All	Sentiment	Free/Paid
mReplay	Livedash	All		Free
Looxii	Looxii	Social Media		Paid
Loudpixel	Loudpixel			Paid
Cymfony	Maestro	All	Sentiment	Paid
MambaIQ	MambaIQ			Paid
Sysomos Owned by MarketWire	MAP, Heartbeat	All	Enterprise Apps	Paid	$500/month
Attensity	Market Voice	All	SMM	Paid	$399/month
Marketo	Marketo B2B Social Marketing			Paid
M-Brain	M-Brain	All		Paid
Simpleweb Ltd.	Media Genius	All		Paid
Eurospider Information Technology AG	Media Monitoring & Management	All		Paid
MediaMiser	MediaMiser Enterprise	All		Paid
MediaBadger	Mediasphere360	All		Paid
Asterisq	Mentionmap	Twitter		Free
Wildfire	Monitor	Twitter, Facebook		Free/Paid
Monitter	Monitter	Twitter		Free
MotiveQuest	MotiveQuest	All		Paid	$70,000/project
MutualMind, Inc.	MutualMind			Paid	$500/month
Nielsen / McKinsey company	My BuzzMetrics	All		Paid
ReputationHQ	My Reputation Manager	All		Paid
Needium	Needium	Twitter		Paid
net-clipping	net-clipping	Online, Social Media, amazon, facebook		Paid
Mindlab Solutions GmbH	netmind Sphere	All		Paid
Moreover Technologies	Newsdesk	All		Paid
Mashape.com	NLP APIs			Free
Nielsen / McKinsey company	NM Incite (formerly Buzzmetrics)			Paid
Noteca	Noteca	All		Paid
NutShellMail	NutShellMail	Social Networks		Free
Omllion	Omllion	All		Paid
OneRiot	OneRiot	Twitter, Digg, YouTube		Free
Overtone	Open Mic	All	Sentiment	Paid
Pear Analytics	Pear Analytics			Free
Iterasi	Positive Press	All		Paid
PostRank Inc	PostRank	RSS Enabled Content, Blogs, Social Networks & Hubs		Free
Radian6	Radian6	All	Enterprise Apps	Paid	$600/month
Raven	Raven	All		Paid
Rees Bradley Hepburn Ltd	RBH Radar	All		Paid
Reaction Engine	Reaction Engine			Paid
New Communication	Reputation Control	All		Paid
Reputation Defender	Reputation Defender	All		Paid
Reputationobserver	Reputationobserver	All		Paid
RepuMetrix	RepuTrace, RepuTrack	All		Paid	$350/month
ReSearch.ly	ReSearch.ly			Paid	$99/month
ListenLogic	Resonate	All		Paid
Retriever	Retriever	Blogs, Twitter, Facebook		Paid
ReviewIQ	ReviewIQ	All		Paid
Revinate	Revinate	All	SMM	Paid
RightNow	RightNow CX Social Experience	All		Paid
Frank Westphal	Rivva	Blogs, Twitter		Free
Samepoint	Samepoint	All		Free
SAS	SAS Social Media Analytics		Measuring tool	Paid
Medimix	Scanbuzz	All (niche – pharma)		Paid
Facebook	Search	Facebook		Free
Macranet	Sentiment Metrics	All		Paid
Patch6 AB	Silverbakk Briefing Room	All	SMM	Paid
Techrigy	SM2	All		Paid	$500/month
Cierzo Development S.L	Smmart	All		Paid
Overdrive Interactive	Social Media Dashboard	All		Paid
Chleba Agencia digital	Social Media Monitor	Google Blogs, News, Orkut, YouTube, Flickr, Twitter, Facebook, Yahoo, Respostas, Comunidades, Reclame Aqui		Paid
Social Mention	Social Mention	All		Free
Social Oomph	Social Oomph		SMCM	Paid
SocialPointer	Social Pointer	All		Free
Infegy	Social Radar	All		Paid
Social Report	Social Report	All		Paid
SocialMetrix	SocialMetrix	All		Paid
Emerge Technology Group	Socialscape	All		Paid
Sensidea	SocialSeek	Blogs, Video, Micromedia, Photos		Free
Networked Insights	SocialSense (SaaS and API)	All	Sentiment	Paid
Syncapse Corp	Socialtalk	Twitter, Facebook, Wordpress, Moveable Type	Analytic aggregators	Paid
	SocialToo			Paid
Sodash	Sodash	Twitter, Facebook, email, specific blogs via RSS		Paid
Spiral16	Spark	All	SMM	Paid	500
Social Agency Inc	SpredFast	All	SMM	Paid	$250/month
Sprinklr	Sprinklr	Twitter,Facebook		Paid
Sprout Social	Sprout Social	All	SME	Trial/Paid	$9/month
Inifinimedia	StartPR	All		Paid
Statsit	Statsit	All		Paid
Ascent Labs, Inc.	StatsMix	All		Free
MyFrontSteps	StepRep Reputation Intelligence	All		Free/Paid
StreamWall	StreamWall	All		Paid
SWIX	SWIX Social Marketer	All		Paid
Synthesio	Synthesio	All	SMM	Paid
Tealium	Tealium Social Media	All		Paid
Telligent	Telligent Analytics	All		Paid
The Search Monitor	The Search Monitor (Starter and Pro)	All		Free/Paid
Echometrix	ThePulse	All		Paid
Oxford University Spin-out	They Say (AffectR)			Paid
ThoughtBuzz	ThoughtBuzz	All		Paid
Thrive	Thrive			Paid	$99/month
Glam Media	Tinker	Twitter		Free
TipTop Technologies	TipTop	Twitter, Amazon reviews		Free
Todaypulse	Todaypulse	All		Paid
Topsy Labs	Topsy	Twitter		Free
TraceBuzz	TraceBuzz	All		Paid
Trackur LLC.	Trackur	All	SMM	Paid	$18/month
Flaptor	Trendistic (formerly Twist)	Twitter		Free/Paid
Wiredset LLC	Trendrr	All	SMM	Free/Paid	$499/month
New Music Labs BV	Tribe Monitor	MySpace, Hyves, Last.fm, Twitter, Google Analytics, FaceBook, Youtube		Free
Visible Measures	TruReach, Video Engagement	Video		Paid
Twazzup	Twazzup	Twitter		Free
Tweet Effect	Tweet Effect			Free
Tweet Scan	Tweet Scan	Twitter		Free
Tweet Stats	Tweet Stats			Free
Wowza	Tweet Volume			Paid
TweetBeep	TweetBeep	Twitter		Free
Conversition	TweetFeel	Twitter		Free
Tweetlytics	Tweetlytics	Twitter		Paid
TweetReach	TweetReach	Twitter		Free/Paid
Waggener Edstrom	Twendz			Free
Web Analytics Demystified	Twitalyzer	Twitter		Free
Twitoria	Twitoria			Free
Xerocity Design Group	twitt(url)y	Twitter		Free
Twitter Analyzer	Twitter Analyzer	Twitter		Free
Hubspot	Twitter Grader	Twitter		Free
Twitter	Twitter Search	Twitter		Free
TwitterCounter	TwitterCounter	Twitter		Free/Paid
uberVU	uberVU	All	SMM	Trial/Paid	$49.99/month
Daumsoft	UCCmetrics	All		Paid
JD Power	Umbria	All		Paid
Kantar Video	Videolytics	Video		Paid
Viralheat	Viralheat	All	SMM	Paid
Visible Technologies	Visible Intelligence	All	Sentiment	Paid
Vitrue	Vitrue Social Media Index			Free
Vocus, Inc.	Vocus PR	All		Paid
Crimson Hexagon	Voxtrot	All	Sentiment	Paid
Walkley	Walkley	All		Paid
WaveMetrix	WaveMetrix			Paid
infospeed	web2monitor	All		Paid
Wool.Labs	WebDig, DigTV, AdSlider	All Internet + TV/Radio		Paid
Webtrends	Webtrends		SMM	Paid	$15,000/year
Circulo Rojo	WhatHashtag	Twitter		Free
White Noise Inc.	White Noise	All		Paid
Whitevector	Whitevector	All		Paid
Who’s Talkin	Who’s Talkin	ALL		Free/Paid
WhoUnfollowedMe	WhoUnfollowedMe	Twitter		Free
Integrasco AS	WoMPortal	All	Measuring tool	Paid
Woo Rank	Woo Rank			Free
Woopra	Woopra			Paid
WorkStreamer	Workstreamer			Free
SiteTrail	Xinu Returns			Free
YackTrack	YackTrack	Blogs		Free
YouScan	YouScan	All		Paid
TreeWorks	Zelist Monitor	All (Romania)		Paid

 

Click here to download the Excel. The price mentioned is only a ballpark, as it can vary from time to time and client to client. Any ratings mentioned by the author are based on very small in-house research and might not reflect true ratings.