CMPs at a Crossroads: Why the Future of Consent Lives in the Browser
Prepare for the next wave: Consent Engineering For years, Consent Management Platforms (CMPs) like OneTrust, TrustArc, and Osano served as the digital privacy gatekeepers of the web. They helped companies display those now-ubiquitous cookie popups and ensure that users gave (or didn’t give) permission for tracking. But while technically necessary for GDPR, CCPA, and similar…