![\"\"](\"https:\/\/www.jkspeaks.com\/wordpress\/wp-content\/uploads\/2012\/06\/Levels.png\" "\\"Levels\\"")
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LEVEL 1: PRIMITIVE<\/h3>\n
This is the easiest and the most common way of grouping users. This Level is synonymous to a company in US trying to read books about Japan to understand their culture. The distance between the user and the organization is high. Beyond a certain point, this level fails to connect with the users.<\/p>\n
Organizations can only take generic decisions based on the typical characteristics of this user group. Example, if an organization is developing a portal and it finds that 75% of its users are female and in the teenage group, they might target pink for the portal theme. But if this group happens to like rock music and partying, the organizations decision to go with pink could be a road to disaster.<\/p>\n
LEVEL 2: PASSIVE<\/h3>\n
Levels-2 is all about studying the user passively but closely to understand their presence (where they are active), their behavior (what they do online) and their tastes (what they like). This is synonymous to a company in US sending someone to Japan to collect information. Inclusion of Level 1 grouping to this level would be an added advantage. A good starting point would be to analyze data captured from social media networks like Facebook, Twitter, etc.<\/p>\n
LEVEL 3: ACTIVE<\/h3>\n
In this level, hand picked influencers are analyzed in depth from both an internal & external networks perspective.\u00a0Right content (information, samples) is then pushed to this small group of handpicked few to create the impact. This levels termed \u201cActive\u201d because on identification of influencers, some amount of handshake\/contact\/personal touch happens with the influencer (user). Tools like Radian 6<\/a>, Sysomos<\/a>, Klout<\/a>\u00a0help in\u00a0identifying these potential influencers. This level is hard, time-consuming and relatively expensive but has a higher pay-off .<\/p>\n Forrester\u2019s User life-cycle (Ref. Figure 2) categorizes users into 6 groups: Creators, Critics, Collectors, Joiners, Spectators and In-actives. This user life-cycle maps to\u00a0Level 2 mentioned above as it can easily\u00a0group users primarily based on their age and characteristic alone. But this does not tell you how many creators or critics in a particular age group posted only once. It is also not possible to determine how many of the joiners became inactive after the first login.<\/p>\nForrester\u2019s User life-cycle<\/h3>\n